ON
SOCIAL SELLING
A two-part strategic and tactical coaching program to train you on how to build a strong and valuable LinkedIn network in six months. Boost your virtual relationship-building skills using a human + technology approach so that you can say, “Many of my prouder moments in work-life was when I…”



Social selling is not about collecting followers, it’s about connecting and building good relationships.
GO DEEPER, NOT WIDER
MYTH
LinkedIn is only for job seekers and HR professionals; your customers aren’t on LinkedIn.
MYTH
LinkedIn is boring and you can’t generate meaningful business on LinkedIn.
MYTH
Nobody spends time on LinkedIn and it requires too much time each day to see ROI.

FACT
Executives rate LinkedIn high on value gained from their social marketing initiatives at 91% compared to Facbook at 27%
FACT
4 out of 5 people on LinkedIn drive business decisions.
FACT
LinkedIn saw a 55% increase in conversations among connections in 2020.
PROGRAM OVERVIEW
visibility

Create a powerful personal brand and linkedin profile
- Goal setting and planning
- Important profile updates
- Get comfortable with expressive writing and posting

prospecting, generating leads, and building relationships
- Effective LinkedIn marketing strategies
- Critical steps to social selling
- Helpful tools to make it easy

relationship building strategies and advanced ninja tips
- Prospecting techniques to land meetings and clients
- Tactics to gain the attention of decision-makers and influencers
credibility

VIRTUAL NETWORKING AND HOSTING LINKEDIN EVENTS
- Linked advanced search for sales prospecting
- B2B and B2C social selling
- Best practices for attendees, speakers, and hosts

GETTING THE PRESS OUT TO EXPAND REACH
- How to connect and leverage the media for added reach
- LinkedIn etiquette (do’s, don’ts, and must’s)
- Meaningful LinkedIn messaging

MOVING CONVERSATIONS ONLINE TO OFFLINE
- Slick ways to schedule meetings
- How to make the first meeting memorable
- Follow up ideas that warrant responses


WHAT’S INCLUDED…
SHOW ME THE PROOF
Whatever I Am Not ‘Changing,’ I Am Choosing. All examples shown are from real experiences.















Am I havingReal Conversationsif it's not a phone call?
The first conversations happen when you exchange reactions and comments online. No need to purchase a list and use an email automation system to earn an introductory meeting time! Direction is more important than speed and attitude determines your direction.
I can't connect to theDecision Makersso it doesn't matter!
When starting out, it’s not necessary to connect with the most important people. Focus your energies on those who can help you to get there and don’t underestimate the power of support staff. Do good for others and it will come back in unexpected ways.













I'm being noticedBut Not Heardso now what?
Though you are 100% responsible for your own success, the learning curve can always be more rewarding and productive. Together, we will increase your visibility and credibility, so that they have to talk about you because when they talk about themselves, no one listens.
DITCH THE SCRIPTS…
Ditch the scripts and write instead! Post because you have reason, purpose, and plan. Learn how to make the message your own. Keeping it authentic with well-thought-out content expands your personal/company brand to be discovered, accepted, and trusted by the audiences that matter to you. You don’t need to be an author to write well and you don’t need to be a graphic designer or video editor to put out creative and unique content!
TESTIMONIALS
A huge thanks to Katiya for her three-month LinkedIn tactical training program. It provided details I had little insight/knowledge about with respect to the steps, tools, strategies, and ideas that would help me with my social networking and selling success. With her recommendations and guidance, I’ve seen a seemingly meteoric increase in engagement on my LinkedIn profile. She challenged me to grow my network of influencers, clients, and supporters and then helped me focus and understand how best and efficiently to accomplish those goals.
It has been my pleasure to attend a three-month LinkedIn tactical training program presented by Katiya Xiong. The networking social selling best practices she shared were very helpful to me. Each week her tips and ideas gave me more confidence to use LinkedIn as a networking tool to prospect and increase my client base. Katiya worked with me 1:1 providing me with valuable tips and advice on organizing my emails. Katiya is a wealth of knowledge, very professional, and is an excellent presenter. I learned so much from her and know if I need help with LinkedIn, emails, or organizing in general, she is the person I will go to. I’m so glad I met Katiya and consider her a friend now and one of the most dynamic and influential people I have met in a long time!
WHAT MAKES THIS PROGRAM A GOOD INVESTMENT?

She/Her
Hello, I’m Katiya
Aspire to inspire before we expire.
Who are you and what's your background?
I’m a mother of two growing boys and an entrepreneur at heart. I started my career 15+ years ago helping startups and small businesses nationwide with their technology, operations, marketing, and sales. Working closely with business owners and collaborating with their staff provided me with the opportunity to bring fresh and innovative ideas to the different functions of an organization. Up-to-date, I have acquired many talents such as website development, graphic design, video editing, writing, speaking, and event hosting. However, online social selling is much more important and interesting to me because I get to build relationships with professionals all over the world!
Why and how did you become a LinkedIn coach?
I graduated college in 2006 and entered the workforce that fall. In the following year, I remember anxiously waiting in line for the first iPhone. Like many others, it put the internet in everyone’s pocket and that was a powerful and exciting thing to me. I like to count this as my first smartphone user experience because it made me realize the possibility of taking relationship-building to the cloud. However, it had me pondering on how to make the cloud journey meaningful not only to me, but to other users, too (e.g., customers, co-workers, boss). This curiosity led me to volunteer as the beta user for productivity apps such as Office 365, G Suite, Dropbox, Paper Tiger, Basecamp, Zapier, Trello, Asana, Todoist, IFTTT, Evernote, Calendly, Pipedrive, etc.
When the World Health Organization (WHO) declared Covid-19 in March of 2020, I noticed in a matter of a few days most businesses and working professionals struggled with building new relationships and nurturing existing ones. Immediately, I set a goal to social sell on LinkedIn with the intention of connecting with people that matter to me (e.g., entrepreneurs, editors, influencers, executives, writers, speakers, certified financial planners). My investigation and experimentation put me on the screen for an additional 30+ hours per week outside of my regular day job. My social selling journey was a total of three months with at least a dozen sleepless nights. My LinkedIn network increased from 300+ friends and families to 3,000+ meaningful business connections! It’s not about the number that makes me proud; it’s about the professionals that I’ve intentionally connected with who are qualified leads and/or supporters of my future growth. As of July, 2021, I have proudly completed one year of pro-bono work helping financial professionals and business owners with their own virtual relationship-building challenges. Now, I’m on a mission to share the best of what I’ve learned to help others feel more rewarded and productive on their social selling journeys.
I want people to experience that it’s possible to create and deepen business relationships all online, without ever having to meet in-person. LinkedIn is the #1 social channel for working professionals! I would hate to see more people miss out on significant networking opportunities because they still think (through no fault of their own) that in-person is the only way to do business and build important relationships. The world has gone virtual and hybrid environments are here to stay, so let’s be efficient and effective in both – utilizing LinkedIn’s robust platform, in the most advantageous way.
What makes your social selling program different from others?
Coaching on social selling (or on anything) is most effective 1 on 1,even if my students are from the same organization. I like to tailor my lessons to speak to each person’s individual strengths and personality because everyone grows and shines differently.
My approach is strategic and tactical and I hold my students accountable for progress. The student journey is more about learning than completing tasks. My training strategy is to be all-inclusive to accommodate to the different learning styles of each student.
I’m not a believer of sending my students to a login, with an online course of pre-built lessons, with the expectation for them to figure out how to best learn on-demand. As the coach, I believe in making the social selling journey a meaningful experience, similar to a successful employee onboarding process or an effective business development workshop. Since it’s a journey, the program includes journaling, so that when the journey is over, my students can take their digital notebook wherever their work-life endeavors may take them.
I think my coaching philosophy aligns well with organizations that make it a high priority to invest in employee development. I know how busy working people can get with their everyday workloads, so my motto for moving progress along and celebrating incremental success is: I will do it ‘for’ you (DIFY), do it ‘with’ you (DIWY), and watch you do it ‘yourself’ (DIY). As your LinkedIn coach, just because I make the journey look easy, doesn’t mean that it wasn’t heavy.
We’ll collaborate closely each week, connecting at least once prior to our scheduled Zoom working session, so that we don’t lose sight of what this program can do to help you get to your goals. The purpose of the coaching program is to help students with virtual relationship-building + social selling strategies on LinkedIn using a human + technology methodology to expand personal/company brand reach. My students not only gain my LinkedIn networking wisdom, but they also learn helpful technology, lead generation, marketing, event planning, content development, research, communications, and operations improvement insights and strategies.
One last thing. I try to make myself accessible 24/7 via text, e-mail, phone call – especially through LinkedIn messaging. Typically, my students will hear from me even when I’m on vacation.
Is this program only for sales and marketing people?
This program is for all working professionals (Baby Boomers, Millennials, Gen X/Y/Z, etc.) who are interested in boosting their social selling skills in a meaningful and productive way.
Which program is right for me? What do I want to achieve? What is the purpose of each program?
Three months is the minimum commitment time to learn how to differentiate yourself in today’s social selling world.
Six months is the recommended commitment to become an influencer, where I share all of my social selling strategies, tips, and tricks to help change my student’s behavior, so that it sticks.
Learning how to effectively navigate LinkedIn to build good relationships, is an important component to social selling success, that’s much needed in today’s high-tech/high-touch hybrid world. Whether your goals are to spark conversations, generate meetings, exchange ideas with like-minded people, or build a pipeline of quality leads, I can help you to see positive results much faster. There is nothing to lose and only to gain!
Can you sense my servant leadership passion?
How much does the program cost and are there discounts?
I offer a simple and transparent individual/group pricing model with a $500 deposit to get started! Save time and learn ‘how I intentionally grew my LinkedIn community of 300 to 3,000+ business connections in 6 months’ by enrolling in the complete program for the ultimate social selling success experience.
DIFFERENTIATOR 1 on 1 Journey: Visibility Program (3 months/12 weeks)
Group of 1 – 3 students ($5,000 investment/student)
*1 Individual/Group Introductory & Planning Meeting
*11 Hourly 1-on-1 Coaching Sessions
*10+ Strategic & Tactical Lessons
*Digital Journal, Tools, Technologies, Templates, Examples, etc.
*Unlimited E-mail, SMS, and LinkedIn access
INFLUENCER 1 on 1 Journey: Visibility + Credibility Program (6 months/24 weeks)
Group of 1 – 3 students ($9,000 investment/student) 10% SAVINGS!
*1 Individual/Group Introductory & Planning Meeting
*23 Hourly 1-on-1 Coaching Sessions
*22+ Strategic & Tactical Lessons
*Digital Journal, Tools, Technologies, Templates, Examples, etc.
*Unlimited E-mail, SMS, and LinkedIn access
For larger group pricing, please send an email to me at katiya@katiyaxiong.com. Thank you!
How do I get started?
CLICK HERE to enroll and you will be redirected to my calendar to schedule our first 60-min. coaching session. Please pick a time that works for you and/or your group within two weeks from the date of enrollment, if possible. We’ll focus our first meeting on goal setting/planning, scheduling out the rest of our 1:1 coaching sessions, program overview and expectations, and social selling improvements that you can do right away on your LinkedIn profile!
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